The idea started with an interesting brief from the client: A digital, 90’s-inspired peel-to-win campaign aimed at millennials directly and their children (indirectly).
The challenge was how to use modern technology while retaining the old school experience.
We developed a full mechanism in Augmented Reality where customers scan the QR code, check the AR experience and collect puzzle pieces to win a valuable prize.
Every time a user gets a piece of the puzzle, they have to take a screenshot and continue searching for the other pieces.

MOODBOARD

CONTENT CREATION

AR GAME FILTER

WE CREATE CREATIVE DIGITAL CONTENT. LET’S TALK!